Gogo Stop Toorak Natural Pet Treats Melbourne: The Gogo Treats Standard When it comes to natural pet treats in Melbourne, the word "natural" gets used a lot. We think it is worth being specific about what it actually means in practice. At Gogo Treats, we have one rule that sits above everything else. If we would not feed it to Gogo, we do not sell it. Gogo is our Labrador. He has been with us since before this business existed. He tries everything we make. If something is not good enough for him, it does not go into a bag with our name on it. That sounds simple. It is. But it shapes every decision we make. What we actually produce We have our own production facility in Springvale, Melbourne. This is not a contract arrangement where we send a recipe to a third party and hope for the best. We control the process from raw material intake to finished product. Our facility holds HACCP certification, PrimeSafe approval from the Victorian Government, SGS independent audit, and DAFF Est. 3596, a federal government approved export establishment. We are an Australian Made member and a member of PFIAA, the Pet Food Industry Association of Australia. These are not things we applied for once and forgot about. They require ongoing compliance. We maintain them because they represent the minimum standard we are willing to operate at. What goes into our products Every product we make is single ingredient. One animal, one cut, nothing else. We do not use mixed meat or trim. We source specific cuts because the cut determines the nutritional profile, the fat content, and the consistency of every batch. Our kangaroo products use rump. Our Hoki products use fillet. Our Angus beef uses tenderloin. Our barramundi uses fillet. We choose lower-fat cuts deliberately because freeze-drying concentrates everything in the ingredient, including fat. A lean cut freeze-dried is easier to digest, more consistent, and stays fresh longer without preservatives. No fillers. No artificial preservatives. No additives. Human-grade ingredients, processed in a certified facility in Melbourne. Gogo Stop, Toorak In 2024 we opened Gogo Stop at 429-431 Toorak Road in Toorak. It is a space where people can bring their pets, try our treats, and spend some time. We also offer grooming services for dogs and cats. It started as a retail and grooming space but it has become something more than that. People come in, their dogs try a few things, and they leave knowing exactly what they are feeding and where it comes from. That transparency is the point. We are a Melbourne brand making treats and food in Melbourne for pets in Melbourne and everywhere else. You can visit the store. You can ask us anything about how we make our products. If we would not feed it to Gogo, we would not sell it. That has been true since day one and it will stay true. Gogo Treats is produced in Springvale, Melbourne. Visit us at Gogo Stop, 429-431 Toorak Road, Toorak, or shop online at gogotreats.com.au

Australian Pet Food Standards: How the System Actually Works Australian pet food standards are among the most layered in the world, but most pet owners have never had the system explained to them. As a Melbourne manufacturer operating inside it, here is how it actually works. State level: processing licences In Victoria, any facility processing meat or seafood is regulated by PrimeSafe, the state government authority. Other states have equivalents, such as Safe Food Production Queensland and the NSW Food Authority. A PrimeSafe licence is not a form you fill in once. It involves facility approval, documented processes and ongoing inspections. Our facility in Springvale holds a PrimeSafe licence, which means the Victorian Government has approved and continues to monitor how we handle animal derived products. Food safety systems: HACCP HACCP is the food safety management framework used in human food production worldwide. It requires identifying every point in the process where something could go wrong, then building documented controls and monitoring around each one. Pet food manufacturers in Australia are not required to operate under HACCP. We choose to follow HACCP principles anyway, because it is the framework we would want in place if we were the customer. It is the difference between saying a facility is clean and being able to show the records that prove how it stays that way. The Australian Standard: AS 5812:2023 Australia has a national standard specifically for pet food, AS 5812:2023, covering the manufacture and marketing of pet food. It sets out requirements for ingredient sourcing, processing, labelling and safety. The standard is voluntary, not legally mandated. That is exactly why it matters. Following AS 5812:2023 is an ethical commitment that every pet industry professional can choose to make, and the ones who do are choosing accountability over the minimum. We believe it should be the baseline for anyone serious about this industry. Federal level: export accreditation The Department of Agriculture, Fisheries and Forestry accredits facilities that export animal products. DAFF accreditation covers traceability, hygiene, documentation and inspection requirements that sit above domestic minimums, because export product carries Australia's reputation with it. Our facility is DAFF accredited under Est. 3596. We do not need this to sell in Australia. We maintain it because the export standard is a higher bar, and holding ourselves to it benefits every customer, local or overseas. Industry level: PFIAA The Pet Food Industry Association of Australia is the industry body for pet food manufacturing. Members commit to manufacturing in accordance with AS 5812:2023. We are a PFIAA member and believe a stronger, more accountable industry is good for everyone in it, especially the pets. Why the layers matter No single certificate tells the whole story. What matters is the combination. State licensing covers the facility. HACCP covers the process. AS 5812:2023 covers the industry standard. DAFF accreditation covers the export bar. Industry membership covers the commitment to keep improving. We have been manufacturing in Melbourne for six years under this system. It is more paperwork, more inspections and more cost than the minimum requires. We think that is exactly the point. If you ever want to know more about how our products are made, we are always happy to talk. Primesafe 2026-2027

Why Gogo Treats Costs More: An Honest Breakdown We get asked why freeze dried dog treats are expensive, and why ours sit at the higher end. It is a fair question and it deserves a straight answer. Think about how a butcher prices meat Walk into any butcher and you will see the same animal priced ten different ways. Tenderloin costs more than chuck. Rump costs more than trim. Nobody finds this strange, because everyone understands that different cuts are different products. Pet treats work the same way, though the cut is not always specified on the label. A bag that says kangaroo could be rump or it could be trim. Both are legal. They are simply different products, and like at the butcher, they carry different costs. What we actually use We name the cut on everything we make, because the cut is the product. Our kangaroo is rump. Our emu is rump. Our Angus beef is tenderloin. Our turkey is thigh. Our Hoki and barramundi are fillet. One animal, one specific cut, every time. When you pay for our kangaroo, you are paying for the same cut a butcher would sell over the counter. We choose these particular cuts deliberately. They are naturally lean, which matters because freeze drying concentrates everything in the ingredient, including fat. A lean cut freeze dries into a cleaner, more digestible, longer lasting product without any preservatives. Natural over synthetic Our approach across the range is to let the ingredient do the work rather than adding synthetic substitutes. Freeze drying at low temperature preserves the nutrients that are already in the ingredient, so there is less need to add anything back afterwards. Where our complete dog food needs supplementation, we lean on natural sources first, such as seaweed calcium and egg yolk, with vitamins and minerals to complete the profile. Whole ingredients cost more than synthetic shortcuts. We think they are worth it. The standards behind the price Our facility in Springvale holds a PrimeSafe licence, operates under HACCP principles, is DAFF accredited under Est. 3596 for export, is independently audited by SGS, and we are a PFIAA member. We have been manufacturing in Melbourne for six years. Every one of those things adds cost. Inspections, documentation, audits, compliance. We maintain them because they represent the standard we are comfortable putting our name on. What you are actually paying for When you buy from us, the price covers a named cut instead of an unnamed mix, human-grade sourcing, local manufacturing in Melbourne, and a facility that holds itself to export standards even for domestic products. Gogo eats everything we make. That has been the test for six years, and it is the reason we would rather explain our price than lower our standard. If you ever want to know what cut is in any of our products, just ask. The answer will always be specific. Kangaroo Rump Fresh

Low Fat Dog Treats Australia: Why the Cut Matters More Than the Label When looking for low fat dog treats in Australia, the label is only part of the story. A lot of pet treats carry claims about being lean or low in fat. But fat content in a finished treat depends on two things: the ingredient used, and how it is processed. Both matter, and they are connected in ways that are not always obvious from reading the packaging. Why fat content matters in freeze-dried treats Freeze-drying concentrates everything in the ingredient. Water is removed, but protein, fat, vitamins and minerals remain. This means a cut that is moderately fatty in its raw state becomes significantly richer once freeze-dried. This is not a problem if you account for it at the start by choosing the right cut. It becomes a problem if you do not. A high-fat cut processed into a freeze-dried treat can be harder on digestion, particularly for dogs with sensitive stomachs, older dogs, or breeds prone to pancreatitis. It also affects shelf life, since fat oxidises over time even without preservatives. Angus Beef chunk tenderlion How we choose our cuts At Gogo Treats, we choose low-fat cuts deliberately and specifically. Kangaroo rump is naturally lean. It is a primary muscle cut from an animal that is inherently low in fat compared to most farmed livestock. Hoki is a deep-water white fish with a naturally low fat content and a clean flavour most dogs and cats find highly palatable. Angus tenderloin is a lean cut from a well-muscled part of the animal. Barramundi fillet is another lean, single-ingredient seafood option. These are not marketing decisions. They are production decisions made because we freeze-dry everything we make, and we need the starting ingredient to be right for that process. What this means for your dog A freeze-dried treat made from a lean, specific cut is easier to digest, more consistent in its nutritional profile, and stays fresh longer without preservatives. For dogs that need to manage their weight, for dogs with digestive sensitivities, or simply for owners who want to know exactly what they are feeding, the cut behind the treat matters as much as the animal it came from. We use one cut per product. We do not mix. Kangaroo rump is kangaroo rump. Hoki fillet is Hoki fillet. What is on the label is what is in the bag. No fillers. No preservatives. Just the cut, freeze-dried. This post reflects Gogo Treats' own production process and ingredient selection decisions.

When it comes to freeze dried vs air dried dog treats, the processing method changes everything about what ends up in the treat. Most pet owners focus on the ingredient. Chicken. Kangaroo. Fish. That makes sense. But the way that ingredient is processed determines how much of its original nutrition actually survives to the finished product. There are three main methods used in the industry. Here is what each one does. Baked Baking uses high heat. It is the oldest and most common method. It produces a shelf-stable product with a long expiry and a familiar crunchy texture that most dogs enjoy. The tradeoff is that high heat changes the proteins and destroys a portion of the naturally occurring vitamins and enzymes in the ingredient. Manufacturers often add synthetic nutrients back in afterwards. Baked treats ca n also require preservatives or humectants to maintain texture and shelf life. For many dogs, baked treats are perfectly fine. But the processing does change the ingredient significantly from its original state. Air-Dried Air-drying removes moisture slowly at low temperatures over an extended period of time. This is gentler than baking and preserves more of the natural nutrients in the ingredient. The result is a dense, chewy treat with a concentrated flavour. Because less moisture means less water activity, air-dried products are generally shelf-stable without preservatives. It is a good method, and the process is slower and more variable depending on the equipment used. Freeze-Dried Freeze-drying removes moisture through sublimation. The ingredient is frozen first, then placed in a vacuum chamber where the ice converts directly to vapour. No heat is applied. Because there is no heat involved, the proteins, enzymes, vitamins and natural fats in the ingredient are preserved very close to their original state. The result is a lightweight, shelf-stable product that retains the nutritional profile of the original ingredient. Freeze-drying is the most expensive method to run. The equipment costs more, the process takes longer, and the yield per batch is lower. This is why freeze-dried products cost more than baked or air-dried alternatives. Kangaroo & hoki dog food At Gogo Treats, we use freeze-drying because it is the method that does the least to the ingredient. We start with specific cuts of human-grade meat and seafood and we want as much of that original quality to reach your pet as possible. We also choose low-fat cuts specifically because freeze-drying concentrates everything in the ingredient, including fat. A high-fat cut that is fine fresh can become too rich once freeze-dried. Kangaroo rump, Hoki fillet, Angus tenderloin, all naturally lean cuts chosen with this in mind. No fillers. No preservatives. No heat. Just the ingredient, dried down to its most concentrated form. This post reflects Gogo Treats' own production process and general knowledge of pet food processing methods.

When it comes to Australian made pet treats, food safety starts before the product is even made. Gogo Treats is a Melbourne-based pet food brand. We make freeze-dried treats and complete dog food at our facility in Springvale, Victoria. Being Australian Made matters to us. But we also think it is worth being clear about what sits behind that label, because the standards a facility chooses to meet make a real difference to what ends up in your pet's bowl. Our facility We operate under HACCP principles, the same food safety management system used in human food manufacturing. We are licensed by PrimeSafe, the Victorian Government authority that regulates meat and seafood processing. We are independently audited by SGS and hold DAFF Est. 3596, a government-approved export establishment number. Our ingredients We use human-grade ingredients and specific cuts only. Kangaroo rump. Hoki fillet. Angus tenderloin. Barramundi fillet. One animal, one cut, nothing else. This gives us full traceability and consistency in every batch. Our membership We are a proud member of PFIAA, the Pet Food Industry Association of Australia. We believe in contributing to a professional and transparent industry. Our store You can find us online at gogotreats.com.au or visit Gogo Stop at 429-431 Toorak Road, Toorak for treats and grooming. Gogo and our cat eat everything we make. That is the standard we hold ourselves to. Gogo stop Toorak 429-431 Toorak Road Toorak 3142 VIC

Most pet treat brands put "kangaroo" on the label and leave it at that. We never thought that was good enough. A kangaroo has many different parts. Rump is not the same as trim. Fillet is not the same as mixed meat. The cut determines the protein level, the fat content, and ultimately what your pet is actually eating every single day. So when we started Gogo Treats, we made a decision. Every product would use one animal, one specific cut, nothing else. Freeze-dried kangaroo rump — single cut, single ingredient Our kangaroo treats use rump only. Our Hoki treats use fillet only. Our Angus beef uses tenderloin chunks. Our barramundi uses fillet. Same goes for every product in our range. This is the same standard applied to human food. When you buy a rump steak at the butcher, you know exactly what you are getting. We think your pet deserves the same clarity. There is another reason we choose rump specifically. It is naturally lower in fat, and this matters more than most people realise. Freeze-drying concentrates everything in the ingredient, including fat. A high-fat cut that looks fine fresh can become too rich once freeze-dried, which is hard on digestion and shortens shelf life. We choose lower-fat cuts across our entire range for this reason. Kangaroo rump, Hoki fillet, chicken breast, all naturally lean. The result is a treat that is easier to digest, better for long-term health, and stays fresh longer without any preservatives needed. It also means consistency. When the cut is always the same, the nutrition profile is always the same. No guessing, no variation batch to batch. We are not the cheapest option on the market and we know that. Using primary cuts costs more than using trim or mixed offcuts. But it is the only way we know how to do this properly. Our facility in Springvale holds HACCP certification, PrimeSafe approval, SGS audit, and DAFF Est. 3596 export approval. These are not things we put on a brochure to look good. They are the baseline we hold ourselves to because the alternative is cutting corners we are not willing to cut. Gogo Treats started because our Labrador Gogo and our cat deserved better than what was available. That has not changed. Every product we make, we make with that in mind. If you want to know exactly what cut is in any of our products, just ask. We are always happy to talk about it.