Why Freeze Dried Dog Treats Are Expensive: The Gogo Treats Breakdown

Why Gogo Treats Costs More: An Honest Breakdown

We get asked why freeze dried dog treats are expensive, and why ours sit at the higher end. It is a fair question and it deserves a straight answer.

Think about how a butcher prices meat

Walk into any butcher and you will see the same animal priced ten different ways. Tenderloin costs more than chuck. Rump costs more than trim. Nobody finds this strange, because everyone understands that different cuts are different products.

Pet treats work the same way, though the cut is not always specified on the label. A bag that says kangaroo could be rump or it could be trim. Both are legal. They are simply different products, and like at the butcher, they carry different costs.

What we actually use

We name the cut on everything we make, because the cut is the product.

Our kangaroo is rump. Our emu is rump. Our Angus beef is tenderloin. Our turkey is thigh. Our Hoki and barramundi are fillet. One animal, one specific cut, every time. When you pay for our kangaroo, you are paying for the same cut a butcher would sell over the counter.

We choose these particular cuts deliberately. They are naturally lean, which matters because freeze drying concentrates everything in the ingredient, including fat. A lean cut freeze dries into a cleaner, more digestible, longer lasting product without any preservatives.

Natural over synthetic

Our approach across the range is to let the ingredient do the work rather than adding synthetic substitutes. Freeze drying at low temperature preserves the nutrients that are already in the ingredient, so there is less need to add anything back afterwards. Where our complete dog food needs supplementation, we lean on natural sources first, such as seaweed calcium and egg yolk, with vitamins and minerals to complete the profile.

Whole ingredients cost more than synthetic shortcuts. We think they are worth it.

The standards behind the price

Our facility in Springvale holds a PrimeSafe licence, operates under HACCP principles, is DAFF accredited under Est. 3596 for export, is independently audited by SGS, and we are a PFIAA member. We have been manufacturing in Melbourne for six years.

Every one of those things adds cost. Inspections, documentation, audits, compliance. We maintain them because they represent the standard we are comfortable putting our name on.

What you are actually paying for

When you buy from us, the price covers a named cut instead of an unnamed mix, human-grade sourcing, local manufacturing in Melbourne, and a facility that holds itself to export standards even for domestic products.

Gogo eats everything we make. That has been the test for six years, and it is the reason we would rather explain our price than lower our standard.

If you ever want to know what cut is in any of our products, just ask. The answer will always be specific.

Kangaroo Rump Fresh