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Gogo Stop Toorak Natural Pet Treats Melbourne: The Gogo Treats Standard When it comes to natural pet treats in Melbourne, the word "natural" gets used a lot. We think it is worth being specific about what it actually means in practice. At Gogo Treats, we have one rule that sits above everything else. If we would not feed it to Gogo, we do not sell it. Gogo is our Labrador. He has been with us since before this business existed. He tries everything we make. If something is not good enough for him, it does not go into a bag with our name on it. That sounds simple. It is. But it shapes every decision we make. What we actually produce We have our own production facility in Springvale, Melbourne. This is not a contract arrangement where we send a recipe to a third party and hope for the best. We control the process from raw material intake to finished product. Our facility holds HACCP certification, PrimeSafe approval from the Victorian Government, SGS independent audit, and DAFF Est. 3596, a federal government approved export establishment. We are an Australian Made member and a member of PFIAA, the Pet Food Industry Association of Australia. These are not things we applied for once and forgot about. They require ongoing compliance. We maintain them because they represent the minimum standard we are willing to operate at. What goes into our products Every product we make is single ingredient. One animal, one cut, nothing else. We do not use mixed meat or trim. We source specific cuts because the cut determines the nutritional profile, the fat content, and the consistency of every batch. Our kangaroo products use rump. Our Hoki products use fillet. Our Angus beef uses tenderloin. Our barramundi uses fillet. We choose lower-fat cuts deliberately because freeze-drying concentrates everything in the ingredient, including fat. A lean cut freeze-dried is easier to digest, more consistent, and stays fresh longer without preservatives. No fillers. No artificial preservatives. No additives. Human-grade ingredients, processed in a certified facility in Melbourne. Gogo Stop, Toorak In 2024 we opened Gogo Stop at 429-431 Toorak Road in Toorak. It is a space where people can bring their pets, try our treats, and spend some time. We also offer grooming services for dogs and cats. It started as a retail and grooming space but it has become something more than that. People come in, their dogs try a few things, and they leave knowing exactly what they are feeding and where it comes from. That transparency is the point. We are a Melbourne brand making treats and food in Melbourne for pets in Melbourne and everywhere else. You can visit the store. You can ask us anything about how we make our products. If we would not feed it to Gogo, we would not sell it. That has been true since day one and it will stay true. Gogo Treats is produced in Springvale, Melbourne. Visit us at Gogo Stop, 429-431 Toorak Road, Toorak, or shop online at gogotreats.com.au

Australian Pet Food Standards: How the System Actually Works Australian pet food standards are among the most layered in the world, but most pet owners have never had the system explained to them. As a Melbourne manufacturer operating inside it, here is how it actually works. State level: processing licences In Victoria, any facility processing meat or seafood is regulated by PrimeSafe, the state government authority. Other states have equivalents, such as Safe Food Production Queensland and the NSW Food Authority. A PrimeSafe licence is not a form you fill in once. It involves facility approval, documented processes and ongoing inspections. Our facility in Springvale holds a PrimeSafe licence, which means the Victorian Government has approved and continues to monitor how we handle animal derived products. Food safety systems: HACCP HACCP is the food safety management framework used in human food production worldwide. It requires identifying every point in the process where something could go wrong, then building documented controls and monitoring around each one. Pet food manufacturers in Australia are not required to operate under HACCP. We choose to follow HACCP principles anyway, because it is the framework we would want in place if we were the customer. It is the difference between saying a facility is clean and being able to show the records that prove how it stays that way. The Australian Standard: AS 5812:2023 Australia has a national standard specifically for pet food, AS 5812:2023, covering the manufacture and marketing of pet food. It sets out requirements for ingredient sourcing, processing, labelling and safety. The standard is voluntary, not legally mandated. That is exactly why it matters. Following AS 5812:2023 is an ethical commitment that every pet industry professional can choose to make, and the ones who do are choosing accountability over the minimum. We believe it should be the baseline for anyone serious about this industry. Federal level: export accreditation The Department of Agriculture, Fisheries and Forestry accredits facilities that export animal products. DAFF accreditation covers traceability, hygiene, documentation and inspection requirements that sit above domestic minimums, because export product carries Australia's reputation with it. Our facility is DAFF accredited under Est. 3596. We do not need this to sell in Australia. We maintain it because the export standard is a higher bar, and holding ourselves to it benefits every customer, local or overseas. Industry level: PFIAA The Pet Food Industry Association of Australia is the industry body for pet food manufacturing. Members commit to manufacturing in accordance with AS 5812:2023. We are a PFIAA member and believe a stronger, more accountable industry is good for everyone in it, especially the pets. Why the layers matter No single certificate tells the whole story. What matters is the combination. State licensing covers the facility. HACCP covers the process. AS 5812:2023 covers the industry standard. DAFF accreditation covers the export bar. Industry membership covers the commitment to keep improving. We have been manufacturing in Melbourne for six years under this system. It is more paperwork, more inspections and more cost than the minimum requires. We think that is exactly the point. If you ever want to know more about how our products are made, we are always happy to talk. Primesafe 2026-2027

Why Gogo Treats Costs More: An Honest Breakdown We get asked why freeze dried dog treats are expensive, and why ours sit at the higher end. It is a fair question and it deserves a straight answer. Think about how a butcher prices meat Walk into any butcher and you will see the same animal priced ten different ways. Tenderloin costs more than chuck. Rump costs more than trim. Nobody finds this strange, because everyone understands that different cuts are different products. Pet treats work the same way, though the cut is not always specified on the label. A bag that says kangaroo could be rump or it could be trim. Both are legal. They are simply different products, and like at the butcher, they carry different costs. What we actually use We name the cut on everything we make, because the cut is the product. Our kangaroo is rump. Our emu is rump. Our Angus beef is tenderloin. Our turkey is thigh. Our Hoki and barramundi are fillet. One animal, one specific cut, every time. When you pay for our kangaroo, you are paying for the same cut a butcher would sell over the counter. We choose these particular cuts deliberately. They are naturally lean, which matters because freeze drying concentrates everything in the ingredient, including fat. A lean cut freeze dries into a cleaner, more digestible, longer lasting product without any preservatives. Natural over synthetic Our approach across the range is to let the ingredient do the work rather than adding synthetic substitutes. Freeze drying at low temperature preserves the nutrients that are already in the ingredient, so there is less need to add anything back afterwards. Where our complete dog food needs supplementation, we lean on natural sources first, such as seaweed calcium and egg yolk, with vitamins and minerals to complete the profile. Whole ingredients cost more than synthetic shortcuts. We think they are worth it. The standards behind the price Our facility in Springvale holds a PrimeSafe licence, operates under HACCP principles, is DAFF accredited under Est. 3596 for export, is independently audited by SGS, and we are a PFIAA member. We have been manufacturing in Melbourne for six years. Every one of those things adds cost. Inspections, documentation, audits, compliance. We maintain them because they represent the standard we are comfortable putting our name on. What you are actually paying for When you buy from us, the price covers a named cut instead of an unnamed mix, human-grade sourcing, local manufacturing in Melbourne, and a facility that holds itself to export standards even for domestic products. Gogo eats everything we make. That has been the test for six years, and it is the reason we would rather explain our price than lower our standard. If you ever want to know what cut is in any of our products, just ask. The answer will always be specific. Kangaroo Rump Fresh